Microsoft has been having trouble of its own, with a relatively not so successful smartphone line, dwindling PC sales and a major failure in the form of Windows 8, the company needs to have something new to make up for these losses and once again merge as a market leader across all its segments.
And to do exactly that it is believed that the tech giant is set to enter the wearables market and it is eyeing the market share of none other than Google. The fact that Microsoft is not shying away from voicing its plans to “dethrone” Google in the media makes the situation more interesting – Microsoft is ready to play the bad cop, finally.
Google’s Android is the current leader when it comes to software for smartwatches, which means Microsoft has its work cut out for itself. The company will have to work hard to change consumer preferences if it wants its wearable operating system to have any chance in the market at all.
Windows phone marketing director, Greg Sullivan said at Mobile World Congress that Windows 10 by the company has been designed specially to make it compatible with wearable technology. Sullivan was asked if he expected to become the operating system of choice for the wearables and he kept his answer short and clear with a simple “yes”.
Windows 10 has not yet been launched officially by Microsoft; the operating system was unveiled back in September last year and came up with a few updates earlier this year in January. It is expected to be introduced to mass consumers somewhere during the second half of 2015.
What does this mean for Google?
Considering the success rate of Microsoft’s operating system for smartphones, tablets combined with Windows 8 failure, it seems, Google should not worry too much about the news. The main reason is the customer pool and loyalty that Google enjoys for its Android operating system.
In order to dethrone Google in the wearable market, Microsoft will have to make sure that its operating system is compatible with other devices powered by Android. Otherwise the company will be hoping for a little too much, thinking that consumers will not only opt for its wearable software but will also change their smartphone and other gadget preferences to have an integrated device network.
It seems that the company may have analyzed this point; Sullivan said that a few opportunities will be developed for its own hardware whereas others will be worked on with company’s partners.
As far as the scope for wearable market is concerned, analysts believe that during the time period that started from 2010 and will end in 2018, the wearable market share may be worth $12.6 billion. According to the same analysis the market in 2015 should be worth $7,140 million.
According to analysts, the year 2018 may see 91.6 million smartwatch sales across the globe. With selling price set on $100 on average, the total revenue generated through these sales is expected to be $9.2 billion.
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